Life Updates, Marketing and the Social Media “Engagement Winter”

Apr 16

As entrepreneurs, we've been conditioned to believe that social media platforms, like Instagram, are the lifeblood of our marketing strategies. But what happens when those platforms no longer yield the results they once promised?

This episode is not just another update; it's a deep dive into the real hustle of building a business in today's digital world. We're exploring what it means to connect genuinely, foster community, and find that sweet spot where your passion meets your entrepreneurial spirit.

“I'm wanting to kind of dive a little bit deeper into my business and my approach and my work and my creativity, my process.”

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Today’s Topics:

03:25 - Rethinking Marketing in the Wedding Industry

18:10 - Restructuring for Business Growth

22:45 - Building Authentic Connections in Business

Hey Daydreamers! 🌟

As entrepreneurs, we often get caught up in the whirlwind of social media, believing it's the only way to connect with our audience. But what if I told you there's a deeper, more genuine way to cultivate business relationships and growth?

In this episode, I share personal insights on how hitting a wall with Instagram was the catalyst for a pivotal shift in my marketing approach. Discover the underestimated power of SEO, vendor referrals, and the sheer impact of word-of-mouth over the digital noise.

We'll also explore how local businesses can navigate post-2020 societal shifts, creating authentic connections that resonate more profoundly with people.

🔍 We're tackling topics like:
- The underestimated power of SEO and referrals over social media.
- The structural evolution of my businesses and a look behind the scenes of my businesses' future.
- The effectiveness of personal invitations in fostering community and meaningful engagement.

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